Director of Marketing - Non Profit Organization (New York, NY) in Manhattan, New York For Sale
The Director of Marketing is the leader of the Marketing Department, responsible for planning, directing, implementing and achieving a comprehensive results-oriented and cost-effective program of marketing communications to support the strategic mission of the organization and enhance Playwrights Horizons reputation locally and nationally, while building and developing audiences to support the organizations performance season and to grow earned revenue for the organization.The Director of Marketings primary responsibilities include, but are not limited to:Strengthening the Playwrights Horizons brandSubscriber acquisition and renewal - retaining and increasing its strong customer base and attracting new audiencesSingle ticket marketing and ongoing audience developmentAdvertisingDirect Sales/TelemarketingWeb/Online CommunicationSocial/Digital EngagementDepartmental managementSpecial eventsWorking with outside press/publicist officeWorks across departments to support, promote and build profile for fundraising efforts, working in close partnership with the Director of Development, and with the Literary department in developing and promoting audience engagement programs.The Director of Marketing is expected to engage with and maintain a current understanding of cutting edge marketing and audience development best practices, to employ rigorous analysis to determine and continuously improve ROI show over show, program over program and year over year, and to provide regular updates in order to refine tactics to grow audiences and revenue.SKILL PROFILEMinimum five years of marketing experience. Theater or live performance marketing background preferred. Familiarity with New York City audiences a plus. Expertise in AudienceView CRM and ticketing system desirable but not required. Successful candidates must be able to demonstrate a consistent track record of success in audience development and revenue generation.COMPENSATION: Salary is competitive and commensurate with experience.START DATE: Interviewing to start immediately
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