Marketing Manager (75 - 80K) - Confidential (New York, NY) in Manhattan, New York For Sale
Product Manager is required to take a product's requirements from the sales and marketing personnel and create a product requirements document Engaged in the task of creating a market requirements document which is used as source for the product management to develop .
Product marketing manager does outbound tasks like giving product demonstrations in trade shows, creating marketing collateral like hot-sheets, beat-sheets, cheat sheets, data sheets, and white papers. Product marketing manager should be skilled in competitor analysis, market research, and technical writing. Strategizing how the decision criteria of the prospects or customers can be changed so that they buy the company's product vis-a-vis the competitor's product, etc.Execute program management for promotional marketing campaigns
o Oversee all promotional pricing and layouts
• Manage creative promotional materials and online implementation of projects and pricing for the site including banners, cross-selling opportunities, navigation, and DTC price match.
• Provide reporting of user data and analytics to help optimize the storefront and maximize sales and conversion
Source: http://www.jobs2careers.com/click.php?id=xxxxxxxx85.96